(1973) On the surface, this is just another attempt to sell George Eastman's
original idea -- a "disposable" camera (i.e, you take the pictures and return
the camera to the manufacturer for film processing). This model is
somewhat different though. First, it is a very small camera -- perfect
for a "disposable". It came along at the same time as the 110 cameras,
and for this reason, I suppose, the Lure is often reported to be a 110 camera.
But it is not. It used 16mm unperforated film. While it made
negatives the same size as the 110 negatives -- 13x17mm -- it did not use
110 cassettes, nor 110 film. However, in all other respects the camera
has the same features as a typical 110 camera. Kodak would, in fact, eventually
produce a 110 "disposable" camera, but the Lure was way ahead of its time.
Perhaps it was lack of advertisement. But the Lure failed to
catch on. Because just a few years later, the "disposable" camera would
be the rage.
The Lure camera was bought in a small styrofoam case. It came with color
film (12 exposures) of an unknown type (they called it Technicolor). The
film speed was ASA 80. After exposing the film, the camera was returned
(through the mail in its original styrofoam case) to any one of several
processing labs around the country. You soon received back 3.5x4.5
inch prints. The camera had an f11, 2 element lens with a single shutter
speed (1/80). The focus was fixed, and depth-of-field reached from
4 feet to infinity -- it is f11 after all. The magic-cube holder on
the top also acted as the film advance. Various models were available.
The main differences were: the name on the front (it also was sold
as the Blick, Love and X2) and the color of the shutter release button (for
example, red and green). The camera weighed only 1.5 ounces.
Measurements of 3.75 x 1.25 x 1.75 inches. With patience, these
cameras can be reloaded -- go to the
DARKROOM for details.
COPYRIGHT @ 1995, 1996, 1997, 1998, 1999, 2000, 2001, 2002, 2003, 2004, 2005 by Joe McGloin. All Rights Reserved.