Sears Disc cameras were just certain, low-budget, re-badged Haking cameras. It's no wonder that Sears didn't prominently put the SEARS name on any of their disc cameras -- see photos.
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A rebadged bare-bones Haking model with a 12.5mm f2.8 lens. It doesn't have a cover for the cheap lens or viewfinder, but it does accept a flip-flash.
A rebadged Haking model with the same 12.5mm f2.8 lens -- but this time with a built-in flash and a cover for the lens. .
A rebadged Haking model with a 12.5mm f2.8 lens. Another step up with a "sensor-controlled" built-in flash, a "motor drive" and even a cover/handle. Now we're talkin' CLASS!!!
A rebadged Haking model with rotating lenses -- a 12.5mm f2.8 lens and a 25mm f6. Top of the line.
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