SEARS 110 CAMERAS


Sears did not actually make any cameras -- but they sure sold a lot of them.  Some were sold under the original manufacturer's label, such as "Minolta", but more often than not, Sears simply rebadged others' cameras -- typically as "Sears", but sometimes "Tower", named after the Sears Tower in Chicago.  At least some of the "Sears" 110 cameras were made by Ricoh and Fuji, and most of these were also sold under the Ricoh, Fujica, Keystone, Hanimex, and GAF labels.  Sears unfortunately used the label "EASI-LOAD" on both their 126 and 110 Instamatic cameras -- confusing matters.  On top of that, they sold guns and washing machines that were labelled "Easy Load", too!  

If you are able to provide more accurate information than is listed here, please contact us.


If you have any ideas, suggestions or comments about these pages, please contact the Sub Club at the FRONT DESK.

To return to the main index for the Sub Club click here.

COPYRIGHT @ 1995-2023 by Joe McGloin. All Rights Reserved.