SRTSC
(1973) In 1973, Minolta was selling three manual exposure SLR cameras
-- the SRT102, the SRT101,
and the SRT100. Sales were doing very well
and the cameras were well-respected by consumers and professionals. As
a way to increase sales even more, Minolta decided to entered into special
agreements with large department stores in the US and Europe. In fact,
this was nothing new. For several years, Sears & Roebuck, for example,
had been selling a large number of cameras from numerous companies, for example,
Ricoh and Mamiya, that were re-badged as "Sears" or "Tower" cameras. These
models were only available in Sears stores and were identical -- or nearly
identical -- to the models sold directly by the camera manufacturers. The
Minolta SRTSC camera line was an improved version of the
SRT100 / SRT200 line, and
sold exclusively by Sears. Just as the SRT100
and SRT200 evolved over time, you'll see the same
changes in the SRTSC cameras. The model is not inscribed on the
cameras.
The SRTSC also lacked the major features that the SRT100 lacked:
But the SRTSC added two features lacking in the SRT100: a top shutter speed of 1/1,000 and a hot shoe. So, was the SRTSC an improved version of the SRT100, or a slimmed-down version of the SRT101? Well, neither, really since it had features that the SRT101 lacked. It's really its own camera. The SRTSC was available in chrome or black.
In addition, the locking DOF button of the earlier SRT cameras was replaced
with a non-locking DOF button. On the surface, this sounds like a minor cosmetic
change. But the change is more than skin deep. At the same time, Minolta
dropped the "meter off" switch which, in all previous SRT models, would
automatically turn the meter off when the DOF button was pressed (when an
MC lens was attached to the camera). The purpose of this early feature
was to allow metering in "stop-down" mode with early non-MC lenses. That's
why the DOF button on Minolta SLR cameras was originally called the
"stop-down-metering" button. So with this switch, Minolta was cutting out
a few cents in manufacturing costs -- and casting aside users of earlier
lenses.
Also, the SRTSC-II (model a) only had X synchronization for flash use --
the FP option of the SRTSC was dropped. The more important change was
that the focusing screen was updated to include a split-rangefinder in the
middle of the microprism circle. Look for the CLC marking to identify
the SRTSC-II (model a).
The SRTSC-II (model a) was available in chrome or black.
The SRTSC was sold by Sears up until 1980. Sears would continue to sell Minolta cameras after that date, but none of the models would be modified for exclusive sales by Sears. Because it is a less well-known SRT model, the SRTSC often sells for very little, despite it's well-rounded features. For a comparative look at the major features of the SRTSC models, check out MINMAN's SLR table -- the world's most complete!
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