SRTSC


(1973)  In 1973, Minolta was selling three manual exposure SLR cameras -- the SRT102, the SRT101, and the SRT100.  Sales were doing very well and the cameras were well-respected by consumers and professionals.  As a way to increase sales even more, Minolta decided to entered into special agreements with large department stores in the US and Europe.  In fact, this was nothing new.  For several years, Sears & Roebuck, for example, had been selling a large number of cameras from numerous companies, for example, Ricoh and Mamiya, that were re-badged as "Sears" or "Tower" cameras.  These models were only available in Sears stores and were identical -- or nearly identical -- to the models sold directly by the camera manufacturers. The Minolta SRTSC camera line was an improved version of the SRT100 / SRT200 line, and sold exclusively by Sears.  Just as the SRT100 and SRT200 evolved over time, you'll see the same changes in the SRTSC cameras.  The model is not inscribed on the cameras.

The SRTSC was sold by Sears up until 1980.  Sears would continue to sell Minolta cameras after that date, but none of the models would be modified for exclusive sales by Sears.  Because it is a less well-known SRT model, the SRTSC often sells for very little, despite it's well-rounded features. For a comparative look at the major features of the SRTSC models, check out MINMAN's SLR table -- the world's most complete!

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